As a visual thinker Johanna is passionate about turning text and data into strong images and using graphic design to tell a compelling story. She is fascinated by the process of making large datasets accessible through visuals which invite the reader to delve into the underlying system of interactions, conversions, stock and flows. While aesthetics are important, accessibility and conveying key messages always prevail in information and report design. Providing layers of information is important since it allows the reader to chose whether to quickly grasp key messages or lean back and delve into the details.
Already as early as 2013 Johanna started visualizing the metabolic system of the city of Rotterdam. More recently she worked with Shifting Paradigms to map out the interaction of material flows with natural and human-made stocks of materials in Vanuatu, The Gambia and Lao PDR. The objective of the visuals is to help the reader understand the material aspects of an economy, or oversee the environmental and socio-economic benefits of circular economy solutions.